Guests say the tour offers an engaging guide who shares lively, knowledgeable commentary about Florentine food and culture while strolling through the bustling central market. They highlight tasting a variety of authentic items such as olive oil, balsamic vinegar, wine, and gelato, all sourced from friendly local vendors. The experience is described as a memorable, must‑do highlight of a Florence visit, providing genuine insight into regional cuisine.
Our Florence Market Food Tour takes you on a delicious journey through San Lorenzo Market, the heart of Tuscan culinary tradition. Sample a variety of local specialties, including artisanal cheeses, flavorful cured meats, fresh olive oil, a classic Italian coffee, the traditional lampredotto sandwich, aged balsamic vinegar, and more.
After exploring the market’s flavors, continue to one of Florence’s oldest wine shops for a private wine tasting paired with carefully selected bites. End your experience the Italian way—with something sweet. Enjoy authentic gelato while learning how to recognize the real thing from imitations.
The Tastes You’ll Discover
Note:
Your guide will be waiting for you and wearing our purple Eating Europe bag near the rounded bench.
You will receive the confirmation of your booking within 24 hours.
Full refunds will be issued for cancellations made at least 48 hours prior to the activity.